90% of all information transmitted to the brain is visual

Science tells us that our brains respond faster to visual stimulation. Our brains can process visual information 60,000X faster than text.

Visuals tell a story. When your online window of opportunity to engage a potential customer is 2-3 seconds visuals become an important tool to help engage readers as quickly as possible. Graphics and Illustrations boost audience engagement at every step on the buyers journey.

Included below are some ways in which you can use illustration to benefit your business communications.


Give your blog article a bit of a lift

“A picture is worth a thousand words”.

It is a given that the text on your blog is most important. Using images to support your text is really important in getting your audience to read your post. A post with a relevant supporting photo or illustration will receive more attention on social media.


Illustration by Nicholas Blechman

Display your data using infographics

Infographics are a visual representation of information. Infographics or data visualisation allow you to disseminate large pieces of data to your audience. So how do they create impact? Infographics transform text and number heavy content into energetic, memorable imagery. As humans 90% of all information transmitted to our brains is visual.


Illustrating characters for your brand

Mailchimp uses it’s friendly mascot to imbue a sense of fun into it’s marketing communications. We have also used our own mascot for who helps spread the message to shop local.

Gif by Gal Shir

Using animated gifs

A really good way to spice up your email marketing is to incorporate an animated gif. By adding this compelling visual element to your messaging you are engaging with the customer in a way that is mobile friendly and is light on the customers bandwidth.


And Finally…

Check out our Illustration services to see some of our illustrated work over the years. Our team will breathe life into your website or printed materials and tell your story. We are a ‘family’ team of creative practitioners in the areas of design, marcoms and technology. Get in touch to find out more.


Hero image designed by Freepik

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